Markings
The White Lines That Make a Tennis Court Legible
Tennis court markings show where rallies, serves, and doubles play belong, helping you follow the action and…
The reading room
All pieces
Explore close readings of the colours, markings, uniforms, symbols and design choices that give sport its distinctive visual character.
Colours
Stripes or Blocks: Two Ways to Separate Team Colours
Compare striped and solid-color team shirts by pattern rhythm, panel placement, and motion to choose a design that…
Uniforms
Why Referees Wear a Different Kit
Why referees wear a different kit: learn how a distinct uniform marks the officiating role so players and spectators…
Symbols
A Badge Is Not a Team’s Whole Story
A club badge can mean different things to different viewers. Learn how to read its symbols without mistaking one…
Design
How to Read an Unfamiliar Sports Venue at a Glance
Read an unfamiliar sports venue at a glance by matching signs, color zones, and repeated shapes to your destination…
Our point of view
Sport is designed to be seen
The smallest visual detail can change how a game reads. We look closely, explain clearly and leave room for different interpretations.